Relevant Coursework
Throughout my time at UCF, I have taken courses that have helped me better understand marketing, sales, professional communication, and how to connect with customers. The courses I have highlighted below have allowed me to apply what I have learned through projects, presentations, group work, and real-world scenarios. Each has helped me develop foundational skills I can carry into my career.
MAR4841
Services Marketing
Topics
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Service Innovation and Design
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Demand and Capacity
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Customer's Roles in Services
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Integrated Service Marketing Communications
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Service Quality and Customer Satisfaction
MAR3721
Digital Media Marketing
Topics
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Search Engine Optimization
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Digital Marketing Strategy
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Web and Campaign Analytics
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User-Generated Content
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Social Media and Paid Media
MAR 3613
Marketing Research
Topics
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Quantitative Survey Design
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Marketing Research Process
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Secondary Sourcing
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Hypothesis Testing
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Data Analysis and interpretation
MAR3391
Professional Selling
Topics
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Consultative Sales Execution
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Sales Pipeline Management
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Cross-Functional Collaboration
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Enterprise Partner Pitching
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Relationship Building and Trust
Marketing Services Writing Sample
"The single most aggravating service experience I had this semester was with Whoop. They make a fitness-based tracker that measures how hard you work out and how well you recover. It is a subscription service, however, usually on a yearly plan. As someone who works out and tracks performance daily, I have relied heavily on my Whoop. Due to this, as well as the price, I expected the product to be reliable and customer service to be responsive and have solutions for their product."
